Looking at how online content has transformed contemporary media
Having a look at how the internet has changed the way we are getting access to media and current affairs.
In today day, online platforms have made it significantly simpler for everyone to create and share material. Formerly, creating content for a wide audience called for connectivity to a series of essential resources and financing. Presently, with making use of mobile phones and typical digital technologies, digital media content examples such as short form videos, website articles and podcasts can be quickly created with simply a couple of fundamental devices, as well as reaching a huge audience, really quickly. This has opened the door for more diverse voices, particularly those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media sites, meaning that social media has created a place for underrepresented communities to share their narratives.
The rise of online content has totally changed what is suggested by the term mass media. In the past, mass media followed a hierarchical arrangement, using a top-down media design. Usually, a small group of experts, such as newspaper writers or broadcasters, who would develop content for big audiences who primarily just consumed it. However, today, with the help of the web, the face of media has seen considerable change, making the usage and availability of media a lot more open and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can develop and share their own content, just as quickly as they can absorb it. Social media has enabled anyone to add to public conversations, instead of simply the major media firms therefore as a result, mass media is no longer controlled by a few big advocates. Instead, it is spread throughout countless user stories around the world.
In the online media landscape, what we see on the internet is mostly decided by algorithms which are shaped by our online behaviours. Each social media platform uses its own automated system to put forward new material and suggest product that will interest the user. The types of media content examples that will be shown to a user is designed to keep individuals engaged. The algorithms are developed to keep individuals stimulated by suggesting and promoting videos that are relevant, well-liked or controversial among other users. While this level of personalisation can be convenient, it can limit the areas of media that individuals are exposed to, developing more partition and predisposition among users around social concerns. Those who are associated with media creation, such as the founder of the fund that has stakes in Sky, for example, would identify the effect of social media channels in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the impacts of user created material in the media read more landscape.